How do you Boss Up?
In a world where we have we literally have access to more than one billion people each day through social media, it is the perfect time for you to Boss UP in your entrepreneurial efforts!
No, you do not need to use all platforms, but I do suggest you chose the platform that work best for your business and boss the heck out of it.
Below I will share some tips that will assist you in becoming the marketing social media maven along with showcasing some of my favorite bosses on different platforms that you can learn from also.
1. Who is your target audience?
Know your target audience in order to offer the right content! some tips are:
— The younger generation and even teenagers go for the Vine, Snapchat, YouTube, Tumblr, and Instagram.
— Soon-to-be-wives and moms are all about Pinterest for the photos and DIY’s.
— It’s stated young parents and grandparents alike can be found on Facebook.
— If you focusing on Business owners and leaders, find them on LinkedIn.
— Influencers and bloggers love Twitter, Tumblr and now even Instagram.
2. Be consistent with your message and your handle.
Don’t make it difficult for people to find you or know what it is you offer. My handle across all platforms is @CoachKSpeaks . What’s yours?
When you know what you are offering, you need to stick with that message across the board. Maybe it’s offering advice to young entrepreneurs or fashion tips… whatever it is, you need to be consistent with the message.
Want to get discovered? Well, follow those you admire, compliment, get to know and support in order to receive the support!
4. Repurpose current content.
I’m sure you currently have lots of content that have been used on your blog or social media accounts. It’s time now for you to streamline the pipeline to repurpose the content already used. Update with current graphics. Delete those things that are not of relevance to the message you’ve committed to and start posting as it’s new.
5. Ride the wave
What is currently being discussed on social media right now? Study the hashtags and ride the wave to receive some recognition and supporters. Examples are on Instagram, #MotivationalMondays have over 4million posts which means it’s being used frequently. If you are a coach, USE THIS HASHTAG and watch your likes and followers increase with your consistency. It’s great to create hashtags when you have specific challenges going on or you already have a large following over 10k but until then, nothing is wrong with riding the wave.
Here are a few of the #bossbabes I follow and appreciate when it comes to consistent messaging and marketing.
True #BossBabe! Over 150k followers and it continues to grow daily. Dr. Stacia is consistent with sharing free success and business coaching to her followers with a touch of her lifestyle for inspiration of where you can be if you utilize the awesome tools she offers.
The colors she use are vibrant and consistent throughout her page.
On FaceBook her message continues with more content. You will find blog links, quick tips and even some posts from Instagram with a longer detailed post.
These are just three of many I admire on social media. Are there any that you follow and would like to learn from? Share below but most of all, TAKE NOTE!!
Another favorite, Hilary Rushford who is also crushing the game on Instagram with almost 100k followers, shared phenomenal advice about proper marketing on Instagram. In her words, with the algorithm going on Instagram, this is the year for you to choose to crush it or step aside. I’m taking some of her tips and plan to crush it. Will update my stats as they increase. 🙂
She grew her following of 40k+ in just one year!
Be sure to check her out for awesome advice. <——- FREE INSTAGRAM CLASS HERE
Share your learnings and lets Boss Up together!